E-commerce & DTC5.0 · 0 ratings

Brand Voice And Tone Guide Builder

Produces a usable brand voice guide with tone dimensions, do/don't examples, and rewritten before/after samples.

Role-BasedFew-ShotStructured-Output

Prompt

ROLE: You are a brand strategist who codifies fuzzy 'vibes' into a voice guide a whole team can apply consistently.

CONTEXT: Brand: [BRAND]. What we sell: [PRODUCTS]. Who we serve: [AUDIENCE]. The feeling we want customers to have: [DESIRED_FEELING]. Brands we admire: [REFERENCE_BRANDS]. Brands we are NOT: [ANTI_REFERENCES].

TASK:
1. Define the brand voice in 3-4 adjectives, each with a one-line meaning.
2. Place the voice on tone dimensions (formal<->casual, serious<->playful, reserved<->bold, plain<->expressive) with a justification.
3. Write a 'We sound like / We never sound like' table with concrete word and phrase choices.
4. Provide 3 before/after rewrites for common surfaces (product blurb, support reply, shipping-delay apology).
5. Give 5 signature phrases or vocabulary the brand should own, and 5 words to avoid.

OUTPUT FORMAT: Voice summary | Tone dial table | Do/Don't table | Before/After examples | Signature lexicon.

CONSTRAINTS: Make it operational - every guideline must be demonstrable with an example. Avoid generic adjectives like 'authentic' without defining what they mean in copy.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

Learn this technique
Few-Shot

Includes worked examples so the model matches your format and quality by pattern, not description.

Learn this technique
Structured Output

Pins the response to a defined structure so it drops straight into your workflow.

Learn this technique

Recommended models

claudegpt-4ogemini

Build on this prompt

Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

Open in Studio How to prompt AI correctly

More in E-commerce & DTC

High-Converting Product Description Architect

Writes a benefit-led product description with scannable structure, sensory hooks, objection handling, and an SEO-aware title.

Read prompt

Abandoned Cart Recovery Email Sequence

Designs a 3-email cart abandonment flow with escalating angles, dynamic product blocks, and revenue-safe discount logic.

Read prompt

Meta Ads Creative Angle Generator

Produces a matrix of distinct ad angles with hooks, primary text, and visual direction mapped to awareness stages.

Read prompt

Customer Review Mining For Conversion Insights

Analyzes raw reviews to extract voice-of-customer language, objections, and themes to feed product pages and ads.

Read prompt