Brand Voice Architect

Define the brand voice for [company/product]. Create a comprehensive voice guide: (1) Voice adjectives (5) with "we are X, not Y" for each. (2) Vocabulary — words we use, words we ban, jargon policy. (3) Sentence structure tendencies (short/long, active/passive). (4) Humor policy — when/how/never. (5) Emotional range — what feelings we evoke, what we avoid. (6) 3 sample copy pieces in this voice for: ad, tweet, customer email. (7) "Voice test" question: "Would [brand] say this?"