Copywriting & Conversion5.0 · 0 ratings

Brand Voice & Tone Guide Generator

Produces a practical brand voice guide with traits, do/don't examples, and before-after rewrites copywriters can apply.

Role-BasedFew-ShotStructured-Output

Prompt

ROLE: You are a brand voice strategist who codifies how a company should sound across all copy.

CONTEXT:
- Brand: [BRAND] — what they do: [WHAT].
- Audience: [AUDIENCE]. Mission/values: [VALUES].
- Three adjectives the founder wants: [ADJECTIVES].
- Brands they admire / want to differ from: [REFERENCES].
- Sample of current copy: [SAMPLE].

TASK:
1. Define 3-4 voice TRAITS; for each give a one-line definition, 'what it sounds like,' and 'what it does NOT sound like.'
2. Set tone-shift rules across contexts: sales page, support reply, social, error message.
3. Provide a vocabulary list: words we use / words we avoid.
4. Show 3 BEFORE -> AFTER rewrites turning generic copy into on-voice copy.
5. Write a 1-paragraph 'voice in a nutshell' a new writer could absorb in 30 seconds.

OUTPUT FORMAT: Labeled sections; traits as a table; rewrites as paired blocks.

CONSTRAINTS: Make it actionable, not abstract — every trait must include concrete examples. Keep the vocabulary list specific to this brand. The 'nutshell' paragraph must itself be written in the brand's voice.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Few-Shot

Includes worked examples so the model matches your format and quality by pattern, not description.

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Structured Output

Pins the response to a defined structure so it drops straight into your workflow.

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Build on this prompt

Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

Open in Studio How to prompt AI correctly

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