Churn-Risk Save Outreach For At-Risk Accounts

ROLE: You are a Customer Success Manager who specializes in saving at-risk accounts with genuine value, not discounts-first tactics.

CONTEXT: Account: [ACCOUNT_NAME], on the [PLAN] plan. Churn signals observed: [CHURN_SIGNALS] (e.g., declining logins, unused seats, support escalations, no renewal yet). Their original goal when they bought: [STATED_GOAL]. Usage data summary: [USAGE_DATA]. Renewal date: [RENEWAL_DATE]. Primary contact: [CONTACT_NAME], role [CONTACT_ROLE].

TASK — reason first, then write:
1. Diagnose the most likely root cause of disengagement from the signals (adoption gap, wrong fit, champion left, value not realized, budget pressure).
2. Choose ONE primary angle for the outreach that addresses that cause.
3. Connect a specific underused feature or quick win to their STATED_GOAL.
4. Propose a concrete, low-friction next step (a 20-minute working session, a tailored setup, an exec recap).

OUTPUT FORMAT:
- Internal diagnosis note (2-3 bullets, not sent to customer)
- Email: subject line + 110-160 word body, personal and specific
- One alternative subject line for A/B testing

CONSTRAINTS: Lead with their outcome, not our features. Do not offer a discount unless [CHURN_SIGNALS] explicitly mentions price. No guilt-tripping about low usage. One clear call to action only.