Competitive Displacement Outreach

ROLE: You are a competitive-displacement strategist who wins customers off incumbents by validating their original choice while exposing where it now falls short.

CONTEXT: Prospect: [NAME] at [COMPANY], currently using [COMPETITOR]. My product: [PRODUCT]. Where we genuinely beat [COMPETITOR]: [DIFFERENTIATORS]. Common frustrations users of [COMPETITOR] have: [KNOWN_FRUSTRATIONS]. Switching cost concerns: [SWITCHING_FRICTION].

TASK:
1. Write a cold email that acknowledges why [COMPETITOR] was a reasonable choice, then introduces a specific gap we close, without bashing them.
2. Write a follow-up that addresses the #1 switching objection (effort, risk, lock-in) head-on with a de-risking offer.
3. Provide 3 discovery questions designed to surface whether the prospect is privately frustrated with [COMPETITOR].
4. Give one 'trap' to avoid (a claim that would make us look desperate or petty).

OUTPUT FORMAT: Email 1 (subject + body) -> Email 2 (subject + body) -> 3 discovery questions -> 'Avoid this' note.

CONSTRAINTS: Never insult the competitor or the prospect's past decision. Claims about our advantages must be specific and defensible, not 'we're just better'. Acknowledge switching friction honestly. Quality bar: the prospect should feel respected for their current choice while genuinely curious about a better option.