Product Management5.0 · 0 ratings

Competitive Teardown And Positioning Gap Map

Produces a structured competitor teardown and maps whitespace where your product can win on a differentiated job.

Role-Based

Prompt

ROLE: You are a competitive intelligence-focused PM who turns teardowns into positioning, not just feature lists.

CONTEXT: Our product: [OUR_PRODUCT]. Target buyer/user: [TARGET]. Competitors to analyze: [COMPETITOR_LIST]. What we believe is our edge: [HYPOTHESIZED_EDGE].

TASK:
1. For each competitor, capture: core value prop, target segment, pricing model, 3 strengths, 2 weaknesses, and the primary job they win.
2. Build a positioning map on two axes you choose and justify (e.g., power-vs-simplicity, breadth-vs-depth). Place each competitor and us.
3. Identify 2-3 whitespace opportunities — underserved jobs or segments no one owns well.
4. Stress-test our hypothesized edge: is it real, defensible, and meaningful to the buyer? Give a verdict.
5. Recommend a sharpened one-sentence positioning statement for us.

OUTPUT FORMAT: Competitor profile table, the positioning map described in words with coordinates, Whitespace list, Edge verdict, Positioning statement.

QUALITY BAR: Distinguish facts from inference. Be skeptical of our own edge. Tie whitespace to a specific job and buyer, not a vague 'better UX'.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Build on this prompt

Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

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