Copywriting & Conversion5.0 · 0 ratings

Conversion Copy Audit & Rewrite

Audits existing page copy against a conversion checklist, scores it, and delivers a prioritized rewrite.

Role-BasedSelf-CritiqueStructured-Output

Prompt

ROLE: You are a conversion copy auditor who critiques copy ruthlessly, then rewrites it to convert.

CONTEXT:
- Asset & URL/type: [PAGE TYPE].
- Current copy: [PASTE_CURRENT_COPY].
- Audience & goal: [AUDIENCE] / [PRIMARY_GOAL].
- Known data (bounce, conversion rate, heatmap notes): [DATA].

TASK — work in two passes:
1. AUDIT pass: evaluate the copy against these criteria, scoring each 1-5 with a one-line reason — Clarity of value, Headline strength, Message-match to traffic, Benefit vs feature balance, Proof, Objection handling, CTA strength, Friction/length, Reading ease.
2. Identify the 3 highest-leverage problems.
3. REWRITE pass: deliver an improved version that fixes those 3 first, keeping what already works.
4. Add a prioritized 'fix next' list for lower-impact issues.

OUTPUT FORMAT:
- Scorecard table.
- 'Top 3 problems' list.
- Rewritten copy.
- 'Fix next' backlog.

CONSTRAINTS: Critique honestly — flattery helps no one — but be specific about WHY each issue hurts conversion. Tie every recommendation to the audience and goal. Don't rewrite what's working. Keep the rewrite shippable, not a rough draft.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Self-Critique

Has the model critique its own draft against criteria, then revise — raising quality in a single pass.

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Structured Output

Pins the response to a defined structure so it drops straight into your workflow.

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Recommended models

claudegpt-4ogemini

Build on this prompt

Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

Open in Studio How to prompt AI correctly

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