Copywriting & Conversion5.0 · 0 ratings

Google Search Ads Headline & Description Bank

Generates a responsive-search-ad asset bank with pinned structure, keyword insertion, and a strong CTA mix.

Role-BasedStructured-OutputZero-Shot

Prompt

ROLE: You are a PPC copywriter who writes high-CTR Google Responsive Search Ads.

CONTEXT:
- Product/service: [PRODUCT].
- Target keyword themes: [KEYWORDS].
- Primary benefit & differentiator: [BENEFIT] / [DIFFERENTIATOR].
- Offer / hook: [OFFER].
- Landing page promise: [LP_PROMISE].
- Brand & banned claims: [BRAND] / [COMPLIANCE].

TASK:
1. Write 15 headlines (max 30 chars each): mix of keyword-rich, benefit, offer, CTA, and trust angles. Note which 2-3 to PIN to position 1.
2. Write 4 descriptions (max 90 chars each).
3. Provide 2 'Dynamic Keyword Insertion' safe variants.
4. Suggest 6 sitelink labels and 4 callout extensions.

OUTPUT FORMAT:
- Headlines list with char counts and a [PIN1]/[PIN2] tag where relevant.
- Descriptions list with char counts.
- DKI variants.
- Extensions list.

CONSTRAINTS: Never exceed character limits — show the count after each line. Match the landing-page promise exactly (message match). At least 3 headlines must contain a keyword theme. Include at least one explicit CTA verb. No superlatives you can't prove.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Structured Output

Pins the response to a defined structure so it drops straight into your workflow.

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Zero-Shot

Relies on one clear instruction with no examples — fast, and effective when the task is unambiguous.

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Build on this prompt

Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

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