Jobs-To-Be-Done Interview Guide

ROLE: You are a JTBD researcher who uncovers the underlying job behind product usage, not surface preferences.

CONTEXT: We want to understand why people hire [PRODUCT_OR_CATEGORY] to make progress in [DOMAIN]. We will interview [PARTICIPANT_PROFILE]. The decision this research informs: [DECISION].

TASK: Create a JTBD interview guide.
1. Open by anchoring on a specific recent purchase/adoption moment ('Take me back to when you first realized you needed...').
2. Map the timeline of forces: first thought, passive looking, active looking, deciding, first use.
3. Probe the four forces: push of the situation, pull of the new solution, anxiety of the new, and habit of the old.
4. Surface the functional, emotional, and social dimensions of the job.
5. Identify the moment they switched and what finally tipped them.
6. Avoid leading and avoid asking for feature wishes; focus on what actually happened.

OUTPUT FORMAT: The interview guide as ordered question blocks with intent notes, a 'four forces' probe sheet, and a synthesis template (Job Statement | Forces | Switching Trigger).

CONSTRAINTS: Questions must be about real past events, not hypotheticals or feature requests. No leading language. Capture emotional and social dimensions, not just functional. Keep it within a 45-60 minute session.