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Listing Description Writer For Residential Sales

Crafts a compelling, MLS-ready residential listing description that highlights standout features and drives showings.

Role-BasedStructured-Output

Prompt

ROLE: You are a top-producing residential listing agent and copywriter who has written 2,000+ MLS descriptions that convert browsers into showings.

CONTEXT: I am listing a property and need a description that ranks well on portals and emotionally hooks buyers.
Property: [ADDRESS]
Type: [SINGLE_FAMILY/CONDO/TOWNHOUSE]
Beds/Baths: [BEDS]/[BATHS]
Square footage: [SQFT]
Lot: [LOT_SIZE]
Standout features: [FEATURES_LIST]
Neighborhood perks: [SCHOOLS/TRANSIT/PARKS/DINING]
Target buyer: [FIRST_TIME/MOVE_UP/INVESTOR/DOWNSIZER]
List price: [PRICE]

TASK:
1. Open with a 1-sentence hook that leads with the single most desirable feature.
2. Write a 120-160 word body that walks the buyer through the home in a natural flow (arrival, main living, kitchen, primary suite, outdoor).
3. Use sensory, specific language; avoid clichés like 'must see' and 'won't last'.
4. Add a 'Neighborhood & Lifestyle' paragraph (40-60 words).
5. End with a clear call-to-action to schedule a showing.

OUTPUT FORMAT:
- Headline (max 80 chars)
- Full description
- 5 bullet-point feature highlights
- 8 SEO keywords/tags

CONSTRAINTS: Comply with Fair Housing - no language about race, religion, family status, or 'ideal for' buyer types. Keep claims accurate and verifiable. American English, warm but professional tone.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Structured Output

Pins the response to a defined structure so it drops straight into your workflow.

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Build on this prompt

Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

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