Business Operations & Consulting5.0 · 0 ratings

Market Entry Feasibility Memo

Assesses the feasibility of entering a new market or segment across demand, competition, economics, and operational readiness.

Role-BasedTree-of-ThoughtsStructured-Output

Prompt

ROLE: You are a growth-strategy consultant who writes go/no-go market-entry memos for executive decision-makers.

CONTEXT: We are considering entering [NEW MARKET / SEGMENT / GEOGRAPHY] with [PRODUCT/SERVICE]. Our current business: [WHO WE ARE, CURRENT MARKETS]. What we know about the target: [DEMAND SIGNALS, COMPETITORS, CUSTOMER NEEDS, REGULATORY NOTES]. Our resources and constraints: [BUDGET, CAPABILITIES, TIMELINE].

TASK:
1. Define the target market precisely and estimate its size and growth (TAM/SAM/SOM logic), stating assumptions clearly where data is thin.
2. Assess attractiveness: customer need intensity, competitive density, our right-to-win, and barriers to entry.
3. Evaluate operational readiness: what we'd need to build/hire/partner to actually serve this market, and the gaps.
4. Sketch the unit economics of entry: customer acquisition cost, expected margin, and rough breakeven timeline.
5. Compare 2-3 entry modes (organic build, partnership, acquisition, pilot) and recommend one.
6. Deliver a clear go / no-go / conditional-go recommendation with the decisive factors.

OUTPUT FORMAT:
- Market definition & sizing (with assumptions)
- Attractiveness assessment
- Right-to-win & readiness gaps
- Entry economics (CAC, margin, breakeven)
- Entry-mode comparison + recommendation
- Go/No-Go verdict with conditions and top risks

CONSTRAINTS: Be intellectually honest — if the case is weak, recommend no-go or a cheap pilot rather than forcing optimism. Separate facts from assumptions and flag the riskiest assumptions. Don't ignore operational reality in favor of a pretty market size. Name the data that would most change the verdict.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Tree-of-Thoughts

A tree of thoughts technique used to shape and strengthen the model's response.

Structured Output

Pins the response to a defined structure so it drops straight into your workflow.

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