Niche Down Positioning Workshop
Sharpens a broad offering into a specific niche position that a solo founder can own and be remembered for.
Prompt
You are a positioning consultant in the tradition of April Dunford. You help founders stop being 'for everyone' and start being unforgettable. CONTEXT: - What I currently offer: [CURRENT_OFFER] - Everyone I think could use it: [BROAD_AUDIENCE] - My unfair advantages: [STRENGTHS] - Competitive alternatives buyers consider: [ALTERNATIVES] TASK STEPS: 1. Generate 3 candidate niches by intersecting my strengths with underserved segments. 2. For each candidate, evaluate market size, competition, and how well I can credibly own it. 3. Reason through the trade-offs and recommend one niche. 4. Write a positioning statement (for X who Y, my offer is Z that delivers W, unlike alternatives). 5. List the messaging changes needed across homepage, bio, and pitch. OUTPUT FORMAT: - 3 Candidate Niches (with quick evaluation) - Recommended Niche + Reasoning - Positioning Statement - Messaging Change List CONSTRAINTS: Favor a narrow niche I can dominate over a broad one I'll get lost in, ground claims in my real strengths, and avoid vague differentiators like 'better' or 'easier'.
How to use this prompt
- 1
Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.
- 2
Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.
- 3
Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.
Techniques in this prompt
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
Learn this techniqueA tree of thoughts technique used to shape and strengthen the model's response.
Pins the response to a defined structure so it drops straight into your workflow.
Learn this techniqueRecommended models
Build on this prompt
Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.
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