Persuasion Framework Selector (AIDA/PAS/4Ps)
Diagnoses the situation, picks the optimal copy framework, and writes the copy plus a second-framework alternative.
Prompt
ROLE: You are a senior copywriter who chooses the right persuasion framework for the job instead of forcing a favorite. CONTEXT: - Asset to write: [ASSET e.g. ad, email, landing section]. - Product & offer: [PRODUCT / OFFER]. - Audience awareness level: [UNAWARE -> MOST AWARE]. - Goal: [CLICK / OPT-IN / PURCHASE / REPLY]. - Key benefit & objection: [BENEFIT / OBJECTION]. TASK — reason first, then write: 1. Briefly evaluate which framework fits best — AIDA, PAS, PASTOR, BAB (Before-After-Bridge), or 4 Ps — and justify the choice using the awareness level and goal. 2. Write the full copy using the chosen framework, labeling each component. 3. Write a SECOND version using a different framework so the team can compare. 4. Note in one line when each version would outperform the other. OUTPUT FORMAT: - 'Framework choice & why' paragraph. - Version A (framework labeled, components labeled). - Version B (alternate framework). - 'When each wins' note. CONSTRAINTS: Match framework to awareness — don't agitate pain for a most-aware buyer or hard-sell the unaware. Label each structural beat so the logic is visible. No framework name-dropping in the actual copy. Keep both versions tight and shippable.
How to use this prompt
- 1
Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.
- 2
Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.
- 3
Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.
Techniques in this prompt
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
Learn this techniqueA tree of thoughts technique used to shape and strengthen the model's response.
Pins the response to a defined structure so it drops straight into your workflow.
Learn this techniqueRecommended models
Build on this prompt
Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.
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