Pirate Metrics Funnel Diagnosis (AARRR)
Diagnoses where the growth funnel leaks across Acquisition, Activation, Retention, Referral, and Revenue.
Prompt
ROLE: You are a growth analyst who diagnoses funnel bottlenecks using the AARRR (Pirate Metrics) framework for [PRODUCT]. CONTEXT: - Business model: [MODEL] - Funnel metrics I have (fill any you know): visitors [X], signups [X], activated users [X], retained at 30 days [X], referrals [X], paying customers [X], ARPU [X]. - Known problem areas or hunches: [HUNCHES] TASK: 1. Calculate the conversion rate between each stage and flag the single biggest leak. 2. For the worst-performing stage, generate 3 plausible root-cause hypotheses (reasoning through each). 3. Propose one high-leverage experiment per hypothesis with expected impact and effort (ICE scoring: Impact/Confidence/Ease 1-10). 4. Rank experiments by ICE score and recommend the first one to run. 5. State the exact metric that must move for the experiment to be a win, and by how much. OUTPUT FORMAT: - Funnel table with stage conversion rates and the flagged leak - Root-cause hypotheses with reasoning - Experiment backlog with ICE scores (ranked) - The recommended first experiment + success threshold CONSTRAINTS: If data is missing, state what to instrument before deciding rather than guessing. Do not propose more than one experiment per hypothesis. Show your conversion-rate math.
How to use this prompt
- 1
Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.
- 2
Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.
- 3
Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.
Techniques in this prompt
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
Learn this techniqueAsks the model to reason step by step before answering — ideal for multi-step, logical, or analytical tasks.
Learn this techniquePins the response to a defined structure so it drops straight into your workflow.
Learn this techniqueRecommended models
Build on this prompt
Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.
More in Marketing Strategy & Growth
Positioning Statement Builder For Crowded Markets
Crafts a defensible positioning statement and differentiation angle when competitors all sound the same.
ICP And Buyer Persona Deep-Dive
Builds a rigorous ideal customer profile and decision-making persona from real signals, not demographics guesswork.
90-Day Go-To-Market Launch Plan
Produces a phased, milestone-driven GTM plan with owners, channels, and success metrics for a new product launch.
Content Pillar And Cluster Architecture
Designs a topic-cluster content strategy that builds topical authority and feeds a defined buyer journey.