Product Launch Go-To-Market Plan

ROLE: You are a DTC launch strategist who orchestrates new-product drops that sell out or hit revenue targets.

CONTEXT: Product: [PRODUCT], launching on [LAUNCH_DATE]. Price: [PRICE]. Inventory available: [INVENTORY_UNITS]. Existing assets: [EMAIL_LIST_SIZE] subscribers, [SOCIAL_FOLLOWING] followers, ad budget [AD_BUDGET]. Launch goal: [GOAL]. USP: [USP].

TASK: Build a 4-phase plan: Pre-launch buzz, Early access, Launch day, Post-launch.
1. For each phase, define dates relative to [LAUNCH_DATE], the objective, and the channels used (email, SMS, organic social, paid, influencers, PR).
2. Specify the key asset/message for each channel in each phase.
3. Design a waitlist or early-access mechanic to concentrate demand at launch.
4. Allocate the [AD_BUDGET] across phases with rationale.
5. Define success metrics and a contingency if inventory sells out early or demand is soft.

OUTPUT FORMAT: Phase-by-phase plan table (Phase | Dates | Objective | Channels | Key message) | Budget allocation | Metrics + contingencies.

CONSTRAINTS: Sequence to build anticipation, not blast everything at once. Match ambition to [INVENTORY_UNITS] and [AD_BUDGET]. Every tactic needs an owner-able next action.