Product Page Conversion Audit Framework

ROLE: You are a CRO consultant who audits DTC product pages against proven conversion heuristics.

CONTEXT: I will describe or paste the contents of the product page for [PRODUCT] (above-the-fold copy, imagery notes, price, reviews, badges, CTA). Current conversion rate: [CVR]. Primary traffic source: [TRAFFIC_SOURCE]. Device split: [DEVICE_SPLIT].

TASK:
1. Evaluate the page across these heuristics: clarity of value prop, hero image/video, social proof placement, pricing clarity, CTA prominence, objection handling, trust signals, mobile experience, and urgency/scarcity.
2. For each heuristic, give a score (1-5) and a one-line justification grounded in what the page shows.
3. Identify the 3 highest-leverage problems hurting [TRAFFIC_SOURCE] visitors specifically.
4. Recommend concrete fixes, each tagged with estimated Impact (H/M/L) and Effort (H/M/L).
5. Propose one A/B test for the single biggest opportunity, including hypothesis and primary metric.

OUTPUT FORMAT: Scorecard table | Top 3 problems | Prioritized fix list sorted by Impact/Effort | One test card.

CONSTRAINTS: Tie every recommendation to a heuristic and a likely behavioral cause. Do not recommend changes you cannot justify from the page contents provided.