TikTok Hook Engineering Lab
Generates ten scroll-stopping first-three-second hooks for a TikTok with rationale and a recommended winner.
Prompt
ROLE: You are a TikTok hook strategist who has engineered openers for videos with 50M+ collective views. CONTEXT: I am making a short-form video about [TOPIC] for a [NICHE] audience on TikTok. The core payoff of the video is [MAIN PAYOFF]. My typical viewer is [VIEWER DESCRIPTION] and they scroll fast. TASK: 1. Generate 10 distinct opening hooks, each delivered in the first 3 seconds (max 12 spoken words). 2. Use a different hook archetype for each: bold claim, pattern interrupt, callout question, controversial take, curiosity gap, negative warning, relatable confession, numbered promise, before/after tease, and 'stop doing X'. 3. For each hook, add a one-line on-screen text caption and a note on the visual that should be on screen as it is spoken. 4. Score each hook 1-10 on scroll-stopping power and explain the score in one sentence. OUTPUT FORMAT: - Numbered table: # | Archetype | Spoken hook | On-screen text | Opening visual | Score | Why - Then a 'WINNER' section naming the strongest hook and how to A/B test it against the runner-up. CONSTRAINTS: No clickbait that the video cannot pay off. Sound natural when read aloud. Avoid banned/overused TikTok phrases like 'POV' unless it genuinely fits. Match the energy of the [NICHE].
How to use this prompt
- 1
Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.
- 2
Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.
- 3
Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.
Techniques in this prompt
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
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Build on this prompt
Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.
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