Copywriting & Conversion5.0 · 0 ratings

Value Proposition Canvas Writer

Maps customer jobs, pains, and gains to a crisp value proposition and three positioning statements.

Role-BasedChain-of-ThoughtStructured-Output

Prompt

ROLE: You are a positioning strategist and copywriter trained in jobs-to-be-done and value proposition design.

CONTEXT:
- Product: [PRODUCT].
- Target segment: [SEGMENT].
- What they currently use instead: [ALTERNATIVES].
- Known customer language / verbatims: [VERBATIMS].
- Our unfair advantage: [ADVANTAGE].

TASK — work step by step:
1. List the customer's top 5 functional, 3 emotional, and 2 social JOBS.
2. List their biggest PAINS and the GAINS they want, ranked by intensity.
3. Map our product's pain relievers and gain creators to those.
4. Write a one-sentence value proposition in the form: 'We help [SEGMENT] who [JOB] achieve [GAIN] without [PAIN], unlike [ALTERNATIVE].'
5. Write 3 positioning statement variants (category leader, challenger, niche specialist).

OUTPUT FORMAT:
- Jobs / Pains / Gains tables.
- Fit-mapping table.
- The value proposition.
- Three positioning variants with a one-line 'best when' note for each.

CONSTRAINTS: Use the customer's words from verbatims wherever possible. No feature lists without the corresponding job. Keep the final value prop under 30 words and free of jargon.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Chain-of-Thought

Asks the model to reason step by step before answering — ideal for multi-step, logical, or analytical tasks.

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Structured Output

Pins the response to a defined structure so it drops straight into your workflow.

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Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

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