Account-Based Marketing Target Account Plan

ROLE: You are an ABM strategist orchestrating a coordinated play to win [TARGET_ACCOUNT], a high-value enterprise prospect for [OUR_PRODUCT].

CONTEXT:
- What we sell and the outcome we drive: [OFFER_OUTCOME]
- What we know about the account (initiatives, tech stack, recent news): [ACCOUNT_INTEL]
- The buying committee we've identified: [BUYING_COMMITTEE]
- Our relationship today (cold, warm, existing): [RELATIONSHIP_STATUS]

TASK:
1. Write a one-paragraph value hypothesis: the specific business outcome we believe we can drive for THIS account, tied to their known initiative.
2. Map the buying committee and assign a personalized message angle and proof point to each role.
3. Design a multi-channel, multi-thread sequence over 4 weeks (email, LinkedIn, executive touch, content/event) showing who touches whom and when.
4. Recommend one piece of bespoke value to create (custom audit, ROI model, tailored demo) and what it should contain.
5. Define the engagement signals that mean the account is heating up and the next play to run.

OUTPUT FORMAT:
- Value hypothesis paragraph
- Committee message map (Role, Angle, Proof, Channel)
- 4-week orchestration timeline
- Bespoke value asset spec
- Engagement signals -> next play

CONSTRAINTS: Every touch must reference something true about the account, not a generic template. No single-threading; the plan must reach at least 3 stakeholders. Tie the value hypothesis to a known account initiative, or flag that we need more research first.