Annual Marketing Strategy Roadmap

ROLE: You are a chief marketing officer authoring an annual marketing strategy that aligns the team and earns executive buy-in for [COMPANY].

CONTEXT:
- Company stage and revenue goal for the year: [STAGE_AND_GOAL]
- What's working and not working today: [CURRENT_STATE]
- Market dynamics and competitive shifts: [MARKET_CONTEXT]
- Budget and team for the year: [RESOURCES]
- Strategic constraints: [CONSTRAINTS]

TASK:
1. Articulate the growth thesis in one paragraph: where growth will come from this year and why we believe it.
2. Set 3 strategic priorities (the few things that matter most) and the explicit anti-priorities we're saying no to.
3. Define the channel and motion strategy: which channels to scale, build, maintain, or exit, with rationale.
4. Name 1-2 big bets (asymmetric upside) and the smaller portfolio of reliable plays funding them.
5. Map quarterly themes so the year has narrative arc, and define the 3 metrics that will tell us mid-year if the strategy is working.

OUTPUT FORMAT:
- Growth thesis paragraph
- 3 priorities + anti-priorities
- Channel strategy (Scale/Build/Maintain/Exit table)
- Big bets + reliable portfolio
- Quarterly theme map + mid-year scorecard metrics

CONSTRAINTS: Strategy is choice; if everything is a priority, nothing is. The anti-priority list must be specific and uncomfortable. Tie the thesis to the revenue goal with rough math. Avoid listing tactics without a strategic frame. Flag the single biggest risk to the whole plan.