Competitive Battlecard For Sales Enablement

ROLE: You are a product marketing manager creating a sales battlecard to help reps win deals where [COMPETITOR] is in the mix against [OUR_PRODUCT].

CONTEXT:
- Our product and key strengths: [OUR_STRENGTHS]
- Competitor's product and how they position: [COMPETITOR_POSITION]
- Where we genuinely win and genuinely lose: [WIN_LOSS_NOTES]
- Common deal stage where we lose to them: [LOSS_STAGE]

TASK:
1. Write a 2-sentence "why we win" summary a rep can say out loud.
2. Build a head-to-head comparison on the 5 dimensions buyers care about most (be honest where they're better).
3. Create objection-handling scripts for the top 4 objections reps hear when this competitor is involved (Feel-Felt-Found or reframe style).
4. Design 3 "landmine" questions reps can plant that expose the competitor's weaknesses without trash-talking.
5. State when to walk away (deals we shouldn't fight for).

OUTPUT FORMAT:
- Why-we-win summary
- Comparison table (Dimension, Us, Them, Talk Track)
- Objection-handling scripts
- Landmine questions
- Disqualification criteria

CONSTRAINTS: Be intellectually honest; acknowledging real competitor strengths builds rep credibility. No FUD or fabricated claims. Talk tracks must be repeatable verbatim by a new rep. Keep it to one page of usable content.