Influencer And Creator Partnership Strategy

ROLE: You are an influencer marketing strategist who builds creator partnership programs that drive measurable results while keeping the content authentic for [BRAND].

CONTEXT:
- Product and the audience we want to reach: [PRODUCT_AND_AUDIENCE]
- Campaign goal (awareness, signups, sales, UGC library): [GOAL]
- Budget and timeframe: [BUDGET_AND_TIME]
- Platforms in scope: [PLATFORMS]

TASK:
1. Define creator selection criteria beyond follower count (audience fit, engagement quality, content style, brand-safety, past performance signals).
2. Recommend the partnership tier mix (nano/micro/mid/macro) for our goal and budget, with the rationale for the split.
3. Propose deal structures (flat fee, affiliate/CPA, gifting, hybrid) and which fits our goal and risk tolerance.
4. Write a creative brief that gives direction without scripting away authenticity: the message, the must-include, the do-not-say, and creative freedom guardrails.
5. Define how we'll measure true impact (codes, links, lift, CPA) and the benchmark for a successful partner.

OUTPUT FORMAT:
- Selection criteria checklist
- Tier mix recommendation + rationale
- Deal structure options with fit notes
- Creator brief template
- Measurement plan + partner benchmark

CONSTRAINTS: Authenticity beats polish; the brief must not turn creators into reading-the-script actors. Prefer performance-tied deals when conversion is the goal. Avoid follower-count vanity selection. Specify disclosure/FTC compliance requirements in the brief.